Ghost in the (Sewing)
Lanfair saw a gaping hole — a consumer wound, if you will — in the fashion world. There was an
underserved (often undead) market: Monsters.
Don’t the ugly, the grotesque, the bizarre, the monstrous, and the mutant deserve a brand that
caters to their specific needs, with passion and panache? (Can we get a hellacious
And, so, Lanfair launched “Monster Chux,” a fashion brand (and site) for style-starved vampires,
zombies, witches, trolls, ghosts, ghouls, pixies, werewolves and other creatures — from the
mystical to the mundane.