Portfolio
MTV HOLIDAY CARDS
VIRGIN RECORDS HOLIDAY CARD
SPIKE TV “MEAT” HOLIDAY CARD
LOGO NETWORK HOLIDAY CARD
APE2ANDROID GREETING CARDS
APE2ANDROID GREETING CARDS
APE2ANDROID GREETING CARDS
APE2ANDROID GREETING CARDS
APE2ANDROID GREETING CARDS
THE N NETWORK HOLIDAY CARD
UJA-FEDERATION OF NEW YORK’S GALA AD
COMCAST AD
TOM FRESTON (FORMER VIACOM CEO) AD
TURTLE BAY AD
AMA GREENBOOK CAMPAIGN
SONY MUSIC’S CONGRATS AD FOR MTV
“CELEBRITY COUPLE NAME” (INCLUSIVITY) AD
ADVERTISING HALL OF ACHIEVEMENT AD
A SERIES OF MTV NETWORKS PRO-SOCIAL ADS
LAMBDA LEGAL “TOWEL” AD
KID’S LIST AD
MARSALIS CONSUMER AD
JEFF BECK CONSUMER AD
RUSH PHILANTHROPIC FOUNDATION AD
STING AD
JUDY MCGRATH (FORMER MTV NETWORKS CEO) AD
MTV CONSUMER TUNE-IN AD
MTV/PILOT PEN CO-BRANDED PROMOTION
AMERICAN BLACK FILM FESTIVAL AD
CHCI REYES OF COMEDY NIGHT (DIVERSITY) AD
MTV NETWORKS HR RECRUITMENT CAMPAIGN
MUSIC LEADERSHIP AD CAMPAIGN
AMERICAN JEWISH COMMITTEE JOURNAL AD
YANY CHILDREN’S ARTS AWARD AD
EPIC “LAMPOON” AD FOR HITS MAGAZINE
Evites, Corporate Communications, Branding
OXYGEN AND SPIKE TV PARTY EVITE
VIACOM AD SALES CLIENT SKI WEEKEND EVITE
“Research 101” Evite
MTVN MUSIC & ENTERTAINMENT CLIENT EVITE
SPIKE TV PARTY EVITE
SAMSUNG & MTV MUSIC METER PARTY EVITE
VIACOM’S (PARENT) AFFINITY GROUP EVITE
MTV MOVIE & TV AWARDS EVITE
MTVN & BETN AFFILIATE SALES BROCHURES
SONY PLAYSTATION VIDEO GAMES BROCHURE
OXYGEN NETWORK BROCHURE FOR AD BUYERS
MTV NETWORKS UPFRONTS
MTVN UPFRONT ’06 “FEED THE NEED” COLLATERAL
MTVN UPFRONT ’08 “THE ULTIMATE ROI” BRANDING
VIACOM VELOCITY “A STEP BEYOND” ROADSHOW BRANDING
CONTRACT RENEWALS CAMPAIGN
RUFUS CAMPAIGN
RUFUS “PERKS” POSTER
RUFUS “FORMS” POSTER
RUFUS “CLASSIFIEDS” POSTER
RUFUS T-SHIRT
RUFUS NOTEBOOK
VIACOM’S EARTH WEEK RECYCLING EBLAST
RECORDS MANAGEMENT – INTERACTIVE TUTORIAL
MTVN TOWN HALL W/ THE CEO POSTERS
VIACOM & TOYOTA NEW-CAR PROMOTION EVITE
Invites, Swag, Other Collateral
MTV MOVIE AWARDS PROGRAM GUIDE
MTV VMA POST-SHOW PARTY INVITE
MTV SPOKEN WORD CD
MTV ROCK N’ JOCK EVENT (OVERSIZED CARDS)
MTV ROCK N’ JOCK EVENT (FLIPBOOK)
A SELECTION OF MTV VMA WELCOME POSTERS
MTV MOVIE AWARDS WELCOME POSTERS
MTV MOVIE AWARDS CREDENTIALS
MTV MOVIE AWARDS (CLIENT) THANK YOU CARD
SPIKE TV VIDEO GAME AWARDS POSTCARD
MIPCOM PARTY INVITE
AFFILIATE SALES PROMO FOR LAUNCH OF MTVN.COM
COMEDY CENTRAL ROAST JOURNAL AND COLLATERAL
COMEDY CENTRAL H2O BOTTLE
COMEDY CENTRAL BUMPER STICKER
COMEDY CENTRAL WATCH
GRAHAM NORTON FORTUNE COOKIES
SPIKE TV T-SHIRTS
MTV CONSUMER PRODUCTS CATALOG
GET SCHOOLED CAMPAIGN
TIGER ELECTRONICS TOY FAIR DVD
KINETO & KUMMA WEBSITES
ART COLLABORATION TO BRAND VELOCITY’S OFFICE
OLLY OLLY OXEN FREE: CALLIN’ ALL CULTURE CREATORS
CULTURAL BRAIN FREEZE
LIP SINKHOLE
SORT OF LIKE THE WINK IN A BABY UNICORN’S EYE
DEMOCRATIZATION OF STREET MEET
REEL-TIME ASTRONAUT
USER-GENERATED DOPPELGÄNGER
NEVER-BEEN-FUN BEFORE!
SOCIAL SUPER TSARS
SIMON SAYS: RELEASE THE FALCONS & AND BIG IDEAS
VIACOM VELOCITY “SPEAKER SERIES” PITCH DECK
Velocity and Mitchell & Ness Announcement Email
RED LOBSTER “KAFKA” THOUGHT-STARTER
NESTLÉ THOUGHT-STARTER
Editorial, Digital
SOMA –– CAKE LIKE ARTICLE
SOMA –– CHRISTIAN FRANCIS ROTH INTERVIEW
DIRT – POTATO REVIEW
C.C. (Animated) Banner Ad for Cynopsis.com
MTV (Animated) Banner Ad for Cynopsis.com
VH1 (Animated) Banner Ad for Cynopsis.com
These spots and content videos represent a range of clients, and display the inventive storytelling and unique conceptual approaches used to help brand companies and/or sell products.
GAME.COM :30 TV SPOT
“The Zombie’s Apocalypse”
SONIC & VH1 Digital Series
“NYC Soundtrack”
SONIC & MTV Digital Series
“Pimped Out Guitar”
SONIC & MTV Digital Series
“Band Name”
SONIC & CMT Digital Series
“Lost”
SONIC & CMT Digital Series
“Countrified”
Digital Content Video for
Trojan & “Ink Master” (TV Show)
Digital Content Series for
Wendy’s & VH1 “Night Out”
Digital Content Series for
Wendy’s & C.C. “Night Out”
Viacom Sales Video Using MTV’s
“Finding Carter” Talent
CYBIKO :15 TV SPOT
“Fish”
CYBIKO :15 TV SPOT
“Dog”
CYBIKO :15 TV SPOT
“Rabbits”
CYBIKO :15 TV SPOT
“Pants”
TIGER’S EXTREME CHAINS :30 TV SPOT
“Band”
GAME.COM :60 TV SPOT
“Little Spokesman”
TIGER’S (NOVELTY) HIT CLIPS :30 TV SPOT
“Mondo Retro Pad”
E-YO :30 TV SPOT
“The Kids Are Alright”
RANCH ONE :30 TV SPOT
“Pass It On”
RIFF :30 TV SPOT
“The Vault”
MTV NETWORKS MIPCOM VIDEO
“Graphic Novel” Sales Sizzle
MTV HOLIDAY CARDS
People! — this was a tough assignment. Lanfair knew that the MTV holiday cards had to represent the irreverence of the network, be festive without being offensive, and also avoid the holiday clichés. Here are two swell examples: The second card was comprised of perforated squares — you could literally rip the card apart and share/spread individual sentiments like “joy,” “wisdom,” and “laugher,” which worked conceptually to express the card’s copy: TAKE WHAT YOU NEED. GIVE WHAT YOU CAN.
MTV HOLIDAY CARDSMTV HOLIDAY CARDSMTV HOLIDAY CARDS
VIRGIN RECORDS HOLIDAY CARD
Bad gifts are anathema to holiday joy-seekers. Face it. What you knew when you were a kid holds true now: The gift counts. Nothing says, “I don’t love you!” whether you’re 9 or 999, like a lousy brown-bag lunch from mom, or a bad gift. This card played the part of an enfant terrible and told this awkward, materialistic truth . . . in so many words!

(Design: Mike Joyce)
VIRGIN RECORDS HOLIDAY CARD
SPIKE TV “MEAT” HOLIDAY CARD
Meat communicates all sorts of nifty things, but does it say “warmth?” Does it speak with charity, grace, and good cheer? . . . Hmmmm? Gotta go with “yes” on those points, especially given the voice of Spike TV (rebranded as Paramount Network in ’18), which reflected a regular Joe (male) audience. Meat represents sustenance — plus, Lanfair thought it was pretty darn funny. The card was actually a steak-shaped notepad that came in the same Styrofoam-and-hermetically-sealed packaging that real meat was packed in.

(Design: Shelly Fukushima)
SPIKE TV “MEAT” HOLIDAY CARDSPIKE TV “MEAT” HOLIDAY CARD
LOGO NETWORK HOLIDAY CARD
Logo, a new Viacom network for the LGBT audience, wanted a card that showed it had a sense of humor about itself, a chance to own its own shadow! This was Logo’s first holiday card since its launch, and was sent to the network’s B2B clients.
LOGO NETWORK HOLIDAY CARD
APE2ANDROID GREETING CARDS
This was a lackadaisical lollygag into the realm of greeting cards. Shouldn’t there be cards that celebrate life’s unsung moments? . . . Finding a lost work ID, copping an empty elevator — Lanfair believed life’s simple victories must be commemorated before they deliquesce.

(Illustration: Regina Heinlein)
APE2ANDROID GREETING CARDS
APE2ANDROID GREETING CARDS
COPY (ILLUSTRATED ON CARD):

CONGRATULATIONS ON GETTING AN EMPTY ELEVATOR!

It’s a small fist-pumping victory. And we high-five you on your accomplishment. This morning the metal cocoon zoomed you all the way to your floor without one ignoramus sticking a limb in the door. Bravo! May rose petals fall at your feet.

(Illustration: Regina Heinlein)
APE2ANDROID GREETING CARDS
APE2ANDROID GREETING CARDS
COPY (ILLUSTRATED ON CARD):

HAPPY HUMP DAY!

Wahoo! Wednesday is cause for applause. Find your closest coworkers nestled in their cubicles and curtsey — or smack their humps. You can almost feel the burnt aroma of another weekend approaching.

(Illustration: Regina Heinlein)
APE2ANDROID GREETING CARDS
APE2ANDROID GREETING CARDS
COPY (ILLUSTRATED ON CARD):

THINKING OF YOU (AND YOUR STAPLER)!

Like a walleyed stepchild crying because he’s too old to ride in a stroller — your stapler needs loving attention. Give it a sweet embrace. After all, the special bond that’s forged by pounding a piece of office equipment daily with your fist should never be broken.

(Illustration: Regina Heinlein)
APE2ANDROID GREETING CARDS
APE2ANDROID GREETING CARDS
COPY (ILLUSTRATED ON CARD):

WE’RE SORRY ABOUT YOUR LOST ID

Know that we too feel the deep sting of regret that a lost ID can bring — but stop this absurd gnashing of teeth. Do not wear black, or bite the skin off your pinky so that it resembles corned beef. Perhaps your ID has gone to a better place — or maybe you just forgot it in the egg holder of your fridge.

(Illustration: Regina Heinlein)
APE2ANDROID GREETING CARDS
THE N NETWORK HOLIDAY CARD
This card for The N network (think: a channel for tweens) had a jaunty holiday vibe and used the cards’ “hangtag” theme as a messaging vehicle aimed at the execs receiving it.
THE N NETWORK HOLIDAY CARD
UJA-FEDERATION OF NEW YORK’S GALA AD
Lanfair wrote this congrats ad in the style of a music review; it ran in a program guide for UJA-Federation of New York’s “New York’s Music Visionary of the Year Award Luncheon,” which honored Amy Doyle (EVP of Music and Talent for MTV) and Rick Krim (EVP of Talent and Music Programming for VH1).
UJA-FEDERATION OF NEW YORK’S GALA AD
COMCAST AD
COMCAST AD
TOM FRESTON (FORMER VIACOM CEO) AD
This ad aped the design and layout of the classic “TV Guide” magazines . . . to think . . . People once used these printed magazines to see what shows were on various stations — the way people once used phone books to see who lived at what address! (“Damn you, Internet — and the technological evolution you wreaked. Damn your eyes!)

(Design: Shelly Fukushima)
TOM FRESTON (FORMER VIACOM CEO) AD
TURTLE BAY AD
Here was a clothing company that asked for an ad that would appeal to a fringe consumer. Request granted.
TURTLE BAY AD
AMA GREENBOOK CAMPAIGN
Here’s a strange fish for the puzzle dolphins: the American Marketing Association (AMA) didn’t quite know how to market itself — the American MARKETING Association! Can you say “ironic”? Not many professionals were aware of its industry sourcebook — The GreenBook. This situation demanded an awareness campaign. Through a series of ads that posed an interesting hypothetical research question and a tagline that offered a solution, the campaign positioned The GreenBook as an easy, authoritative tool with a key emotional benefit: Essentially, if you “turned green,” you could avoid the frustration of turning red.

(Design: Edward Rupp)
AMA GREENBOOK CAMPAIGNAMA GREENBOOK CAMPAIGNAMA GREENBOOK CAMPAIGN
SONY MUSIC’S CONGRATS AD FOR MTV
The crux was this: How do you say, “MTV, you rule!” in a sophisticated way? It was a unique and strident challenge, since this was a high-profile ad honoring one of Sony Music’s most influential partners. The concept hatched out of exaggerating how MTV has shaped perception and culture: Forget about B.C. (or the more PC — B.C.E.) and move over A.D.! What if MTV became the third marker of time? The idea was absurd, yet strangely credible. The execution demanded something as minimal and powerful as the concept: calligraphy and nothing more. One side note: The client almost put the kibosh on the ad at the last minute because she didn’t fully get the concept until Lanfair suggested putting periods between the “MTV” to reconcile the matter and make it match the other abbreviations.

(Design: Ria Shibayama)
SONY MUSIC’S CONGRATS AD FOR MTVSONY MUSIC’S CONGRATS AD FOR MTV
“CELEBRITY COUPLE NAME” (INCLUSIVITY) AD
“CELEBRITY COUPLE NAME” (INCLUSIVITY) AD
ADVERTISING HALL OF ACHIEVEMENT AD
ADVERTISING HALL OF ACHIEVEMENT AD
A SERIES OF MTV NETWORKS PRO-SOCIAL ADS
You wake up with ideas. Chapfallen, you stare out the window; on the other side are the ideas staring back at you. You stumble down the stairs and worry about a bill that came in the mail — gently, the ideas are there (AGAIN) waiting their turn to enter your mind and speak to you. So, you let them in. You think, “OK, it doesn’t make much sense, but let’s give these a shot because they’ve been persistent.” You give them a shot, even though you (mistakenly) think it may have been done before, even though it may not fit . . . because you trust your gut. Because usually your gut leads to success. That’s the way it was with some of these ads.
A SERIES OF MTV NETWORKS PRO-SOCIAL ADSA SERIES OF MTV NETWORKS PRO-SOCIAL ADSA SERIES OF MTV NETWORKS PRO-SOCIAL ADSA SERIES OF MTV NETWORKS PRO-SOCIAL ADSA SERIES OF MTV NETWORKS PRO-SOCIAL ADSA SERIES OF MTV NETWORKS PRO-SOCIAL ADSA SERIES OF MTV NETWORKS PRO-SOCIAL ADSA SERIES OF MTV NETWORKS PRO-SOCIAL ADS
LAMBDA LEGAL “TOWEL” AD
Mary-Ellis Bunim was one of the creators of MTV’s “The Real World.” She was a pioneering force in exposing mass audiences to gay and lesbian characters, and, in so doing, she helped the cause of egalitarianism. For this Lambda Legal congratulatory ad that honored her, Lanfair used a familiar, almost banal icon — HIS and HER towels. But by reconfiguring the order, visually, something new was suggested: a future where diverse sexuality could coexist naturally.
LAMBDA LEGAL “TOWEL” AD
KID’S LIST AD
Pro-social ads (especially for grave causes) often add up to a Charles-Blondin-Niagara-Falls-tightrope act. Why? Well, this particular ad ran in the Neil Bogart Memorial Fund journal given out at a gala that supported children’s cancer and AIDS research. The pitfalls are obvious: You can’t be humorous, glib, or too clever (without being callous); you can’t be morbid or saccharine either; therefore, there’s a tight parameter to work within, where you try to strike the balance between doing something compelling and also doing something apropos. Lanfair thought that creating a kid’s list of favorite things topped by the honorees’ names felt right. It focused on the goal of this organization, which was to restore healthy, carefree lives to children. The ad was quirky and positive; it also handled a sensitive topic in a novel way.

(Design: Shelly Fukushima)
KID’S LIST ADKID’S LIST AD
MARSALIS CONSUMER AD
Tapping into the idea of translation, Lanfair alluded to the connection between music and language. The copy also pointed at how appealing certain (musical) accents were, and how poignant certain interpretations could be.
MARSALIS CONSUMER AD
JEFF BECK CONSUMER AD
This was Jeff Beck’s first release after a hiatus. The album’s title conjured up what 8th grade bullies say as they choke two weeks’ worth of overdue milk money from their feeble victims: “You Had It Coming” also alluded to the food service industry. By combining these two ideas in the form of a simple menu, Lanfair was able to sell fans on a delicious, three-course guitar beat-down.
JEFF BECK CONSUMER AD
RUSH PHILANTHROPIC FOUNDATION AD
RUSH PHILANTHROPIC FOUNDATION ADRUSH PHILANTHROPIC FOUNDATION AD
STING AD
STING AD
JUDY MCGRATH (FORMER MTV NETWORKS CEO) AD
JUDY MCGRATH (FORMER MTV NETWORKS CEO) ADJUDY MCGRATH (FORMER MTV NETWORKS CEO) AD
MTV CONSUMER TUNE-IN AD
MTV CONSUMER TUNE-IN AD
MTV/PILOT PEN CO-BRANDED PROMOTION
A fun promotion with MTV and Pilot Pen — this was a fairly straightforward magazine ad. Lanfair wanted to convey the gist of the contest in a succinct way while projecting the smart-ass MTV attitude.
MTV/PILOT PEN CO-BRANDED PROMOTIONMTV/PILOT PEN CO-BRANDED PROMOTION
AMERICAN BLACK FILM FESTIVAL AD
AMERICAN BLACK FILM FESTIVAL AD
CHCI REYES OF COMEDY NIGHT (DIVERSITY) AD
CHCI REYES OF COMEDY NIGHT (DIVERSITY) AD
MTV NETWORKS HR RECRUITMENT CAMPAIGN
The client wanted a series of clever ads that would position MTV Networks as a company whose corporate culture fostered diversity. Lanfair wrote this offbeat series, which ran in various publications and journals.

(The first ad was a nod to old-school hip-hop artist Public Enemy, specifically that clock-wearing curiosity known as “Flavor Flav.”)
MTV NETWORKS HR RECRUITMENT CAMPAIGNMTV NETWORKS HR RECRUITMENT CAMPAIGNMTV NETWORKS HR RECRUITMENT CAMPAIGN
MUSIC LEADERSHIP AD CAMPAIGN
MTV Networks’ Content Distribution and Marketing division needed to tackle the huge challenge of launching a 360-degree ad campaign that would show its partners and the industry at-large that the company was a music innovator whose brands collectively hit the sweet spot of the broadest range of music entertainment lovers. The copy in these print ads was lyrical; the photography had a distinct editorial voice; the message — something central to MTVN — painted a powerful emotional portrait of how its must-have brands created an immersive, authentic musical experience that connected consumers to what they love, and connected distributors to consumers for robust business growth.
MUSIC LEADERSHIP AD CAMPAIGN
AMERICAN JEWISH COMMITTEE JOURNAL AD
A spoof of the iconic TV series “Mad Men.”
AMERICAN JEWISH COMMITTEE JOURNAL AD
YANY CHILDREN’S ARTS AWARD AD
YANY CHILDREN’S ARTS AWARD ADYANY CHILDREN’S ARTS AWARD AD
EPIC “LAMPOON” AD FOR HITS MAGAZINE
Every year “Hits” (a music industry publication) put out a year-end issue inviting record companies and the record industry to take potshots at the magazine itself. It was an opportunity to unleash your best zingers. This ad pointed out that the ridiculous expenditures of the military in the late 1980s might actually have been smarter than Epic’s 2001 purchase of a "Hits" ad.

(Design: Steve Byram)
EPIC “LAMPOON” AD FOR HITS MAGAZINE
OXYGEN AND SPIKE TV PARTY EVITE
Celebrity couple names were in the air. Lanfair invented the new “it” couple: “SPOXY” (Spike TV + Oxygen Network), writing the evite as if it were a tawdry gossip rag that exploited their exploits.
OXYGEN AND SPIKE TV PARTY EVITE
VIACOM AD SALES CLIENT SKI WEEKEND EVITE
VIACOM AD SALES CLIENT SKI WEEKEND EVITE
“Research 101” Evite
(Design: Ayla Nucum)
“Research 101” Evite
MTVN MUSIC & ENTERTAINMENT CLIENT EVITE
MTVN MUSIC & ENTERTAINMENT CLIENT EVITE
SPIKE TV PARTY EVITE
This concept sprung out of something the client said in a conference call — that they wanted this party to appeal to “the most dangerous guy in the world.” This party, after all, offered closure on a weeklong pitch process: Spike had invited industry professionals to pitch reality-themed concepts for new programming to its network producers. Nothing is more harrowing than a pitch to sell a new TV show, so this evite attempted to evoke that feeling as well as indicate that guests were in for a wild party.
SPIKE TV PARTY EVITE
SAMSUNG & MTV MUSIC METER PARTY EVITE
The Music Meter was created by MTV Digital. It was an app that functioned as a customizable experience where users could rank artists based on social buzz; they could also listen to song samples, and read articles and biographies about their favorite performers. This launch party was for industry movers and shakers. Lanfair collaborated with the designer on a concept that attempted to define the vibe of the party by using musical genres as a lexicon to reflect how diverse, eclectic, and dialed-in the brand was.

(Design: Anthony Carlucci)
SAMSUNG & MTV MUSIC METER PARTY EVITE
VIACOM’S (PARENT) AFFINITY GROUP EVITE
VIACOM’S (PARENT) AFFINITY GROUP EVITE
MTV MOVIE & TV AWARDS EVITE
In 2017, the biggest boner in Oscar history occurred on (live) TV: someone screwed up and handed presenter Warren Beatty the wrong envelope, which was supposed to contain the winner for Best Picture. And his co-presenter, Faye Dunaway, announced it: “La La Land.” Unfortunately, s/he — and the Oscars — got it wrong: The real Best Picture winner was “Moonlight.” “La La Lanfair” saw a delicious opportunity to take the Oscars down a few pegs, while simultaneously elevating the MTV Movie & TV Awards brand.

(Design: Adam Mendala)
MTV MOVIE & TV AWARDS EVITE
MTVN & BETN AFFILIATE SALES BROCHURES
Affiliate Sales and Marketing (which later changed its name to Content Distribution and Marketing) for MTV Networks and BET Networks required a series of brochures with dynamic branded content. Each brochure warranted a slightly different focus and slant, but still needed to project the same look and feel. These executions illustrated powerful points about the breadth and strength of the company in an effective way.
MTVN & BETN AFFILIATE SALES BROCHURESMTVN & BETN AFFILIATE SALES BROCHURESMTVN & BETN AFFILIATE SALES BROCHURESMTVN & BETN AFFILIATE SALES BROCHURESMTVN & BETN AFFILIATE SALES BROCHURES
SONY PLAYSTATION VIDEO GAMES BROCHURE
This was a catalog of Sony PlayStation’s offerings. The object of this piece was to explain the nuts and bolts of each game in an entertaining fashion.
SONY PLAYSTATION VIDEO GAMES BROCHURE
OXYGEN NETWORK BROCHURE FOR AD BUYERS
OXYGEN NETWORK BROCHURE FOR AD BUYERS
MTV NETWORKS UPFRONTS
The MTV Networks Upfront was a business forum where the advertising community gathered to learn about the branding and marketing muscle behind all of MTV Networks’ brands and platforms. This event was imbued with top-notch creativity, entertainment, and star-power: Channel heads talked about the value of individual programming and platforms; celebrities like Jon Stewart, Jessica Simpson, Goldie Hawn, Halle Berry, Muhammad Ali, and more endorsed different shows and channels; artists like the Black Eyed Peas, Fleetwood Mac, Alicia Keys, and Willie Nelson performed live. The entire two-hour show was used to wow its audience and convince media buyers and advertisers to do business with this worldwide media powerhouse. Lanfair was responsible for ensuring that the invites and collateral for these events (over the years) did the following: 1. Established a succinct theme that would hook media buyers. 2. Conveyed the energy, pizzazz, and soft-sell business message that represented what the Upfront was all about.

(Design: Mike Joyce)
MTV NETWORKS UPFRONTS
MTVN UPFRONT ’06 “FEED THE NEED” COLLATERAL
MTVN UPFRONT ’06 “FEED THE NEED” COLLATERALMTVN UPFRONT ’06 “FEED THE NEED” COLLATERAL
MTVN UPFRONT ’08 “THE ULTIMATE ROI” BRANDING
MTVN UPFRONT ’08 “THE ULTIMATE ROI” BRANDINGMTVN UPFRONT ’08 “THE ULTIMATE ROI” BRANDINGMTVN UPFRONT ’08 “THE ULTIMATE ROI” BRANDING
VIACOM VELOCITY “A STEP BEYOND” ROADSHOW BRANDING
(Design: Brett Bastas and Rob Cerrato)
VIACOM VELOCITY “A STEP BEYOND” ROADSHOW BRANDINGVIACOM VELOCITY “A STEP BEYOND” ROADSHOW BRANDING
CONTRACT RENEWALS CAMPAIGN
The arena of contract renewals is analogous to a divorce proceeding — things can get ugly in a hurry during this contentious and precarious negotiation period. Every few years, Viacom had to renegotiate its contracts with the cable companies that carried its channels. This particular year, it was with DirecTV. The department responsible for those negotiations — Content Distribution and Marketing (CD&M) — had to have a plan B in case they couldn’t reach a deal. CD&M worked months in advance to devise a campaign that would inform and educate viewers as to why their cable company was yanking Viacom’s channels. Lanfair mapped the creative strategy and wrote the copy for this entire campaign. Essentially, he put himself inside the head of consumers and empathized with their bewilderment and anger over losing a popular entertainment source. The strategy relied on using Viacom’s characters — whom viewers identified with and loved — to vent (in the character’s voice) how frustrated these characters felt at being yanked from viewers’ lives. The campaign rolled out digitally in the form of banner ads, a microsite with a phone app that allowed users to call DirecTV, viral videos, TV spots, print ads, and more. Of course, negotiations were finalized at the 11th hour, and this campaign never ran!

(Design: Shelly Fukushima)
CONTRACT RENEWALS CAMPAIGNCONTRACT RENEWALS CAMPAIGNCONTRACT RENEWALS CAMPAIGN
RUFUS CAMPAIGN
Rufus was MTV Networks’ employee intranet — a portal to get information, download forms, and stay abreast of the many facets of the company. The problem was that the actual site was slow, cumbersome, and difficult to navigate, which spelled little to no traffic. The client needed to build awareness and, ultimately, increase its website hits. Lanfair conceived of an image campaign that was sparked by the intranet’s moniker — “Rufus” — which also happened to be the name of a late ’70s funk band fronted by Chaka Khan, who had a hit with “Tell Me Something Good.” Coincidence? Lanfair took it as a sign to run with the idea of “ghetto-fabulousness.” He worked with a designer (Bjorn) to create a series of posters that were stylized interpretations of street culture: sneakers on telephone wires, bling-bling, pimped-out nails. Dave and Bjorn wanted the campaign to have a fashion edge, so they hired Wendy Idele to shoot everything. The client rolled out four posters (one every month identifying key site benefits) as well as launched with an elevator wrap at the company’s Times Square headquarters. The concept for the wrap involved creating a conceptual illusion: Whenever the elevator doors opened, it was as if the guy on the doors was removing his fur coat to reveal what was underneath — in this case, a branding message on a poster that was plastered on the elevator’s back wall. The campaign created a huge buzz and successfully rebranded Rufus, spiking the number of hits to 2,333, which was three times more than the previous year’s weekly average.

(Design: Bjorn Ramberg)
RUFUS CAMPAIGN
    RUFUS CAMPAIGN
RUFUS “PERKS” POSTER
(Design: Bjorn Ramberg)
RUFUS “PERKS” POSTERRUFUS “PERKS” POSTER
RUFUS “FORMS” POSTER
(Design: Bjorn Ramberg)
RUFUS “FORMS” POSTERRUFUS “FORMS” POSTER
RUFUS “CLASSIFIEDS” POSTER
(Design: Bjorn Ramberg)
RUFUS “CLASSIFIEDS” POSTERRUFUS “CLASSIFIEDS” POSTER
RUFUS T-SHIRT
RUFUS T-SHIRT
RUFUS NOTEBOOK
RUFUS NOTEBOOK
VIACOM’S EARTH WEEK RECYCLING EBLAST
VIACOM’S EARTH WEEK RECYCLING EBLAST
RECORDS MANAGEMENT – INTERACTIVE TUTORIAL
Viacom’s Legal department needed to communicate the parameters and ramifications of the company’s records management policy. Lanfair worked on the team that took Legal’s dry, verbose, enervating material and gave it some energy and attitude by creating a training platform that combined VO (in case people didn’t want to read), interactive quizzes (required to ensure proficiency), and animated vignettes for spice (these animated scenarios also illustrated common records management blunders and how to avoid them). Lanfair also contributed to establishing the look and feel of the site, editing Legal’s legalese, and writing the entire script for the series.
RECORDS MANAGEMENT – INTERACTIVE TUTORIAL
    RECORDS MANAGEMENT – INTERACTIVE TUTORIAL
    RECORDS MANAGEMENT – INTERACTIVE TUTORIAL
    RECORDS MANAGEMENT – INTERACTIVE TUTORIAL
MTVN TOWN HALL W/ THE CEO POSTERS
MTVN TOWN HALL W/ THE CEO POSTERSMTVN TOWN HALL W/ THE CEO POSTERS
VIACOM & TOYOTA NEW-CAR PROMOTION EVITE
VIACOM & TOYOTA NEW-CAR PROMOTION EVITE
MTV MOVIE AWARDS PROGRAM GUIDE
The MTV Movie Awards positioned itself as a doppelgänger of traditional awards shows — e.g., the Academy Awards. Whereas at “that other awards show,” Oscars were handed out for “Best Picture” and “Best Director,” at the MTV Movie Awards, metallic popcorn statues were handed out for “Best Villain” and “Best Kiss.” These offbeat categories inspired Lanfair to create a book of short lyrical musings where the awards category became the title of the story. The program guide was designed to have a special edition, art book look.

(Design: Johan Vipper)

COPY: (INSIDE SPREAD)

“Breakthrough Performance”
1. “Have you ever been in love before?” The question felt like a slow toggle-switch-electric death. Sadness. Because the answer to the question walked so slow. And then the sudden awareness of nothing but desire.

2. Their actions crystallized a language within me, a sapient language with words that sounded like slugs dropped in a burnt cardboard box.
MTV MOVIE AWARDS PROGRAM GUIDEMTV MOVIE AWARDS PROGRAM GUIDE
MTV VMA POST-SHOW PARTY INVITE
For this invite, Lanfair went off on a tangent. He pretended to be a fictitious social anthropologist named Dr. Wolfgang Heinzelman, who was essentially a fly on the wall at the VMA post-show party. In fact, Wolfgang deluded himself into thinking that he would someday receive the Nobel Prize for these invaluable ruminations on human behavior. The invite took the form of Dr. Heinzelman’s journal, replete with scatterbrained observations, nonsensical diagrams, and an ingenious, personal method for anesthetizing cockroaches.

(Design: Christopher Davis)

COPY: (BACK COVER)

I am a spec, a crack in the mortar, a free-flowing particle in a world not my own. Sweat like a bee-sting swells my eyes. Yet this is my duty as a spy for the scientific community — to observe these modern primitives in their concrete oasis.
MTV VMA POST-SHOW PARTY INVITE
MTV SPOKEN WORD CD
This was a unique project: MTV wanted packaging that captured the essence of what it called “spoken music” — a CD compilation of “spoken-word” artists. In Lanfair’s mind, he wanted the words and the imagery — but particularly the words — to have dimensionality, which is why the copy was embossed.

(Design: Christopher Davis)

COPY: (EMBOSSED ON COVER)

Air, as expelled from the lungs, is then forced up the throat to the larynx. Sound is produced when this air vibrates a pair of vocal cords, or more precisely — vocal folds. The lips, tongue and jaw work in unison to modify and manipulate this sound into intelligible words. Words, once spoken, cease to be invisible and are, instead, ostensibly extant, real. Plummeting from the mouth in concentric waves, words penetrate flesh, penetrate mind — probing obscure niches in search of fathomable tasks: Words kill. Words heal. Words create. Words destroy. Words construct with beehive-like precision their prescribed destiny; i.e., if one said, “I want to be so strong that nothing can hurt me.” then it shall come to pass. For it is said, “By your words you are condemned and by your words you are justified.”
MTV SPOKEN WORD CD
MTV ROCK N’ JOCK EVENT (OVERSIZED CARDS)
This is a good example of finding the right concept and allowing it to write itself. (Unfortunately, the concept got the munchies while it was writing itself and T&E-d a lot of chimichangas — but that’s neither here nor there.)
MTV ROCK N’ JOCK EVENT (OVERSIZED CARDS)MTV ROCK N’ JOCK EVENT (OVERSIZED CARDS)MTV ROCK N’ JOCK EVENT (OVERSIZED CARDS)
MTV ROCK N’ JOCK EVENT (FLIPBOOK)
Some people think of sports as ritualized violence. For Lanfair, this event seemed SURREAL — the merging of two similarly odd worlds to support one great cause. He latched onto the idea of surrealism, and translated it into a flipbook. When thumbed through, the image changes from a ball player swinging a bat to a rocker swinging a guitar.

COPY:

So there you are warming up a pine bench. Up in the sky — clouds so deliciously, so marshmallowy fat, you want to sandwich them between two slices of bread and eat it for lunch. Today everything screams seven shades of weirdness. Noise from the crowd ping-pongs in your head and this thought hits you like a charley horse: Where the hell am I? REMEMBER: EVERY DAY ABOVE GROUND IS A GOOD DAY!
MTV ROCK N’ JOCK EVENT (FLIPBOOK)MTV ROCK N’ JOCK EVENT (FLIPBOOK)MTV ROCK N’ JOCK EVENT (FLIPBOOK)MTV ROCK N’ JOCK EVENT (FLIPBOOK)
A SELECTION OF MTV VMA WELCOME POSTERS
(Design: Danielle Fanelli)
A SELECTION OF MTV VMA WELCOME POSTERSA SELECTION OF MTV VMA WELCOME POSTERSA SELECTION OF MTV VMA WELCOME POSTERSA SELECTION OF MTV VMA WELCOME POSTERSA SELECTION OF MTV VMA WELCOME POSTERSA SELECTION OF MTV VMA WELCOME POSTERSA SELECTION OF MTV VMA WELCOME POSTERSA SELECTION OF MTV VMA WELCOME POSTERS
MTV MOVIE AWARDS WELCOME POSTERS
(Design: Jessica Cabato)
MTV MOVIE AWARDS WELCOME POSTERSMTV MOVIE AWARDS WELCOME POSTERS
MTV MOVIE AWARDS CREDENTIALS
(Design: Jessica Cabato)
MTV MOVIE AWARDS CREDENTIALS
MTV MOVIE AWARDS (CLIENT) THANK YOU CARD
(Design: Jessica Cabato)
MTV MOVIE AWARDS (CLIENT) THANK YOU CARD
SPIKE TV VIDEO GAME AWARDS POSTCARD
The theme had already been established for Spike TV’s VGAs — Russian Constructivism à la Rodchenko. The client wanted a postcard that was to be inserted into a stencil kit. Lanfair felt the postcard should not only give (cheeky) directions on how to apply the stencil, but also reflect the revolutionary mindset of a video game player — hence the pseudo manifesto.

COPY:

Manifesto

Fellow Gamers,

Fear not your analog past — the game is on and the revolution will be televised, digitized, fantasized and miniaturized. As hand-eye tsars and joystick jockeys, you must move swiftly to mobilize and globalize gaming. It is only with the sweet fruit of evolution — the opposable thumb — that you can use this stencil kit to transform every wall in your path into a declaration of free gaming expression.
SPIKE TV VIDEO GAME AWARDS POSTCARD
MIPCOM PARTY INVITE
Always an important event for Viacom’s international business, MIPCOM offered access to the global entertainment content market. With an understanding that English was a second language for many of these attendees, Lanfair distilled the messaging down to a very pithy idea, one of total immersion and exploration.

(Design: Shelly Fukushima)
MIPCOM PARTY INVITE
AFFILIATE SALES PROMO FOR LAUNCH OF MTVN.COM
AFFILIATE SALES PROMO FOR LAUNCH OF MTVN.COMAFFILIATE SALES PROMO FOR LAUNCH OF MTVN.COM
COMEDY CENTRAL ROAST JOURNAL AND COLLATERAL
It was no laughing matter devising all the print creative for the UJA-Federation’s roast of Larry Divney, the former CEO of Comedy Central. The UJA (United Jewish Appeal) was a somewhat staid organization. Comedy Central, of course, was not. In fact, it could have been considered the antithesis of the UJA. Their partnership on this roast was similar to the episode of “Seinfeld” where George was in dire straights because the areas of his life he wanted to keep separate kept colliding. Regardless, Lanfair utilized the philosophy that what cracked us up when we were nine was still humorous today. It’s easy, then, to see how he landed on the theme of “It’s always funny . . . until someone loses an eye.” Luckily, Larry felt the same way.
COMEDY CENTRAL ROAST JOURNAL AND COLLATERALCOMEDY CENTRAL ROAST JOURNAL AND COLLATERALCOMEDY CENTRAL ROAST JOURNAL AND COLLATERAL
COMEDY CENTRAL H2O BOTTLE
Originally the client just wanted its logo on the premium, as many clients do. Lanfair convinced the client that this was an opportunity to be funny. COPY: Backwash not included.
COMEDY CENTRAL H2O BOTTLE
COMEDY CENTRAL BUMPER STICKER
The client wanted a low-end premium; typically it’s something for field reps to give to their affiliates to promote either the brand at-large or a particular show. Lanfair tossed around a lot of ideas: a fake shark fin that you could strap on and terrify beach bums; a switchblade comb that alluded to the “I want my two dollars!” scene in “Better Off Dead”; and a garment bag — nay, body bag — that was branded for its cop series, “Reno 911!” Ultimately, the client went with a bumper sticker. Lanfair looked at the challenge of creating a bumper sticker and said, “drats!” Next he asked, “How do we flip this on its ear?” In a word: “Braille.” Is the joke crass, insensitive? Perhaps. But he wanted to further Comedy Central’s brand identity as an equal opportunity offender who never minces, and lets everyone know that there are no sacred cows: Humor can get to anyone, anytime, anywhere.

(Design: Mike Joyce)
COMEDY CENTRAL BUMPER STICKER
COMEDY CENTRAL WATCH
The watch took two years to develop: the line on the box took two days to write. It features instructions on how to tell time. Go figure!
COMEDY CENTRAL WATCH
GRAHAM NORTON FORTUNE COOKIES
Lanfair decided that fortune cookies would offer a great opportunity to write cheeky bon mots that expressed the attitude of a bawdy new talk show on Comedy Central.
GRAHAM NORTON FORTUNE COOKIESGRAHAM NORTON FORTUNE COOKIES
SPIKE TV T-SHIRTS
“Where’s the copy?” you ask. Like the first “m” in “mnemonic,” sometimes a copywriter’s language contributions are silent, and his visual direction takes the driver’s seat — like in this daredevil-inspired series.
SPIKE TV T-SHIRTSSPIKE TV T-SHIRTS
MTV CONSUMER PRODUCTS CATALOG
Snappy must-have items for consumers require copy that communicates the same sentiment.
MTV CONSUMER PRODUCTS CATALOGMTV CONSUMER PRODUCTS CATALOGMTV CONSUMER PRODUCTS CATALOG
GET SCHOOLED CAMPAIGN
Get Schooled was an initiative that was co-founded by Viacom and the Bill and Melinda Gates Foundation in 2010. It focused on trying to reverse the dismal state of the public education system in the U.S. (where one out of every three high school students dropped out) by using media, technology, and popular culture to engage and inspire young people to improve high school graduation rates and empower them to go to, and succeed in, college. Lanfair was part of a vast team that carved out the design identity of Get Schooled and rolled out a panoply of elements: BRANDED BUS & TOUR: In 2010, the GS team incentivized schools by creating the Get Schooled National Challenge & Tour. The tour traveled via branded bus; organized youth summits with students; and drove to public rallies, college fairs, farmers markets, and malls to spread the message and rally participants. Celebrities were on board at the events and helped get attendees excited; these celebs included MTV host Sway Calloway, hip-hop artists like Common and Nicki Minaj, actors like Christian Slater, and more. The tour succeeded in reaching over 16,000 live audience members (across bus “stops” and youth summits) and over 200,000 students, parents, and teachers made an online pledge to focus on high school completion and college readiness. OTHER ELEMENTS: The launch of Get Schooled was also supported by a website that housed crucial resources and information, as well as the Step Up campaign, which encouraged students to make personal (video) commitments to achieving specific goals. DIGITAL/SOCIAL MEDIA: In the summer of 2011, Get Schooled teamed up with AT&T to engage over 350,000 people by having students submit their education goals. Students who submitted goals were selected at random to personally text with a celebrity (Malin Akerman, Monica, AnnaSophia Robb and Trey Songz). Based on the success of this program and the need to further motivate students during the 2011–2012 school year, Get Schooled started a Wake-Up Call campaign that had students sign up for morning wake-up calls from celebrities (e.g., Victoria Justice, Wiz Khalifa, Nicki Minaj, Trey Songz, Greyson Chance, Ciara, Jesse McCartney, Sway Calloway and more). OVERALL RESULTS OF THE CAMPAIGNS: Get Schooled ENGAGED more than one million young people in 2010–11 (the years Lanfair worked on the campaign), and saw attendance improve in schools within the Get Schooled network — including a 7% jump in attendance at the school that won Get Schooled’s Get Motivated Challenge in the spring of 2011.

(Design: Casey Stock)
GET SCHOOLED CAMPAIGNGET SCHOOLED CAMPAIGNGET SCHOOLED CAMPAIGNGET SCHOOLED CAMPAIGNGET SCHOOLED CAMPAIGN
TIGER ELECTRONICS TOY FAIR DVD
Every winter, a cadre of buyers gathered for Toy Fair at the Toy Center on 23rd Street in NYC. Tiger wanted an umbrella tagline that would position itself as a forward-thinking,
technology-embracing toy company. Not only did Tiger use this line for booth signage, but also for an entire building wrap.
TIGER ELECTRONICS TOY FAIR DVD
KINETO & KUMMA WEBSITES
Lanfair worked closely over several months with two Israeli startups (Kineto Media; HIRO Media) who were launching video-ad networks — penning all the copy for their websites.
KINETO & KUMMA WEBSITES
ART COLLABORATION TO BRAND VELOCITY’S OFFICE
Lanfair teamed up with Brooklyn-based art ninjas Morning Breath to devise a series of posters and wall art that would communicate the humorous and left-of-center, creative ethos of Velocity, Viacom’s in-house content creation and integrated marketing group. Lanfair’s conceit involved bastardizing marketing, advertising, TV programming, and office lingo to arrive at hilarious new mumbo-jumbo that was surreal and funny. Morning Breath used the phraseology as a springboard to generate images in their distinctive visual style, incorporating the language organically into the art. Examples of Neologisms: long-tail chutzpah; infinite distance; lip sinkhole; ad eunuchs; big swingin’ ideas; poppa wheelhouse; zero disco; BBW (big beautiful words); reel-time astronaut; cultural brain freeze; engage the cheesesteak-holders; never-been-fun before; sort of like the wink in a baby unicorn’s eye; social super tsars; faster than the speed of WTF; democratization of street meet; targeted telepathy; platform déjà vu; olly olly oxen free — callin’ all culture creators; simon says release the falcons . . . and big ideas; user-generated doppelgänger.

(Illustration: Morning Breath)
ART COLLABORATION TO BRAND VELOCITY’S OFFICEART COLLABORATION TO BRAND VELOCITY’S OFFICE
OLLY OLLY OXEN FREE: CALLIN’ ALL CULTURE CREATORS
(Copy: David Lanfair; Illustration: Morning Breath)
OLLY OLLY OXEN FREE: CALLIN’ ALL CULTURE CREATORS
CULTURAL BRAIN FREEZE
(Copy: David Lanfair; Illustration: Morning Breath)
CULTURAL BRAIN FREEZE
LIP SINKHOLE
(Copy: David Lanfair; Illustration: Morning Breath)
LIP SINKHOLE
SORT OF LIKE THE WINK IN A BABY UNICORN’S EYE
(Copy: David Lanfair; Illustration: Morning Breath)
SORT OF LIKE THE WINK IN A BABY UNICORN’S EYE
DEMOCRATIZATION OF STREET MEET
(Copy: David Lanfair; Illustration: Morning Breath)
DEMOCRATIZATION OF STREET MEET
REEL-TIME ASTRONAUT
(Copy: David Lanfair; Illustration: Morning Breath)
REEL-TIME ASTRONAUT
USER-GENERATED DOPPELGÄNGER
(Copy: David Lanfair; Illustration: Morning Breath)
USER-GENERATED DOPPELGÄNGER
NEVER-BEEN-FUN BEFORE!
(Copy: David Lanfair; Illustration: Morning Breath)
NEVER-BEEN-FUN BEFORE!
SOCIAL SUPER TSARS
(Copy: David Lanfair; Illustration: Morning Breath)
SOCIAL SUPER TSARS
SIMON SAYS: RELEASE THE FALCONS & AND BIG IDEAS
(Copy: David Lanfair; Illustration: Morning Breath)
SIMON SAYS: RELEASE THE FALCONS & AND BIG IDEAS
VIACOM VELOCITY “SPEAKER SERIES” PITCH DECK
A junior designer (Nicole Ruggiero) had an idea that she wanted to sell to upper management — establishing a speaker series at Viacom. Anyone who’s worked at a corporation knows that getting any idea funded that has no tangible ROI, or contribution to a corporation’s profit margin, can be a tough sell. With very little input (other than a few vague thoughts), Lanfair developed the persuasive messaging — a cogent pitch document — that helped articulate the value and benefit to Viacom’s culture that a speaker series would entail. The story Lanfair crafted made the decision a no-brainer, made the speaker series a reality, and ultimately made the corporate culture richer.

(Design: Nicole Ruggiero)
VIACOM VELOCITY “SPEAKER SERIES” PITCH DECKVIACOM VELOCITY “SPEAKER SERIES” PITCH DECKVIACOM VELOCITY “SPEAKER SERIES” PITCH DECKVIACOM VELOCITY “SPEAKER SERIES” PITCH DECKVIACOM VELOCITY “SPEAKER SERIES” PITCH DECKVIACOM VELOCITY “SPEAKER SERIES” PITCH DECKVIACOM VELOCITY “SPEAKER SERIES” PITCH DECK
Velocity and Mitchell & Ness Announcement Email
(Design: Danielle Fanelli)
Velocity and Mitchell & Ness Announcement Email
RED LOBSTER “KAFKA” THOUGHT-STARTER
RED LOBSTER “KAFKA” THOUGHT-STARTER
NESTLÉ THOUGHT-STARTER
CONCEPT: PLAY UP THE INTEGRAL COMPONENTS OF A CHOCOLATE CHIP COOKIE — THE CHIPS & DOUGH — BUT DRAMATIZE THE RELATIONSHIP IN A FUNNY, “SUPERHUMAN” WAY.

The spot or campaign would be about two anti-superheroes who unite to make metropolis a better, safer, and tastier place.

Comedy Central comics (like Key & Peele) would have alter egos named “Chip & Dough.” They transform into these quirky superheroes when they eat a bag of Nestlé Toll House Morsels.

One superhero is outfitted to look like a giant mound of raw cookie dough, and the other to look like a giant chocolate morsel. The spot would be a montage of them in action set to a rockin’ theme song that told the story of “How Chip & Dough Got Baked!” We’d see them in action that varied from them thwarting bad guys (classic high jinks), to helping old ladies cross the street, to being the center of attention at a party, to bringing cookies to cheer up kids in a hospital.

Also: viewers could follow the hilarious adventures of Chip & Dough via original mini webisodes that played on Viacom’s sites; or we’d create complete, funny episodes detailing the adventures of Chip & Dough, but done via Twitter.

(Character design: Rob Cerrato)
NESTLÉ THOUGHT-STARTER
SOMA –– CAKE LIKE ARTICLE
Ah, a true early 1990s musical fav! Some downtown rock hipsters thought of this band as pure bunk. Lanfair disagreed. Sometimes the joie de vivre that radiates from doing something you love — with the intent of ars gratia artis (“art for art’s sake”) — is enough. Plus, the lead singer/bassist, Kerri Kenney (a key performer on MTV’s “The State” and Comedy Central’s “Reno 911!”), really floated his boat.
SOMA –– CAKE LIKE ARTICLESOMA –– CAKE LIKE ARTICLESOMA –– CAKE LIKE ARTICLE
SOMA –– CHRISTIAN FRANCIS ROTH INTERVIEW
Lanfair wanted to expose the inchoate fashion talent of Christian Francis Roth. At the time, grunge — thanks to Nirvana — had started to infiltrate the fashion realm. Years later, Christian Francis Roth switched to creating sleek designer sunglasses. Sidebar: Julianne, the model in the article, was once the roommate of the bass player in Lanfair’s (now defunct) band. You might recognize her from her roles in “Tully”; “Flannel Pajamas”; “Law and Order: Criminal Intent”; and “I, Tonya.”

Spencer Tunick — famous for staging and photographing nude crowds of 4,000-plus people in public places — did the shoot.
SOMA –– CHRISTIAN FRANCIS ROTH INTERVIEWSOMA –– CHRISTIAN FRANCIS ROTH INTERVIEWSOMA –– CHRISTIAN FRANCIS ROTH INTERVIEW
DIRT – POTATO REVIEW
“Dirt” magazine — the short-lived brother of “Sassy” magazine — was intended for testosterone-fueled youth. It was also the handiwork of Spike Jonze (director of “Adaptation”; “Being John Malkovich”; “Where the Wild Things Are”) and Andy J. There was a section in the magazine that featured atypical reviews (things like diseases and road kill). For this issue, Lanfair tackled the glorious functionality of the potato.
DIRT – POTATO REVIEWDIRT – POTATO REVIEW
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